9 April 2026 — KEX Express (Thailand) Public Company Limited (“KEX”), the country’s leading express delivery provider, is gearing up for the upcoming Songkran festival amid a strong resurgence of Chinese tourists with high spending power. Songkran is a peak season for shopping for Thai souvenirs, and KEX is joining forces with its parent company SF Express to strengthen parcel delivery services from Thailand to China, meeting demand from tourists who buy in bulk and need their purchases sent home quickly, safely, and with real-time tracking.

The partnership also enhances last-mile connectivity through SF’s extensive network, which covers cities across China — from major metropolises to secondary cities and local areas — as well as connections to countries across Asia, Europe, and the Americas. This helps eliminate the limitations of baggage weight, luggage space, and the risk of damaged goods, and is expected to drive notable growth in cross-border delivery demand during this travel season.

Chinese tourist momentum keeps going strong, shopping for Thai souvenirs shows no signs of slowing down. Chinese tourist momentum is back in full swing. In week 11 of 2026, a total of 628,451 foreign tourists entered Thailand, up 1.98% from the previous week, with Chinese tourists topping the list at 96,600 arrivals, reflecting Thailand’s continued status as a top destination for Chinese travelers.

At the same time, the way Chinese tourists experience Thailand goes beyond beaches, temples, or cafes. The most popular activity is shopping for Thai souvenirs and snacks. Most Chinese tourists choose Thai products for their quality, especially food and gifts, as they want to bring home the unique flavors of Thailand to enjoy or share. Thai consumer goods also carry a distinct local identity, are affordably priced, and are widely accessible, making it easy for tourists to shop wherever they are.* Additionally, 82% of Chinese consumers prioritize health and nutrition, and 80.6% want clear information about additives and sugar content, making Thailand’s image as a source of “natural and quality” products increasingly appealing.** As a result, Thai snacks, dried fruits, mango leather, crispy durian, and OTOP products have become must-buys for Chinese tourists during Songkran and Thailand’s peak travel seasons.

KEX x SF Express — Direct Thailand–China Delivery, Made Easiest for Chinese Tourists.

KEX x SF Express directly addresses the key pain points of Chinese tourists, concerns over excess baggage weight, insufficient space for large amounts of souvenirs, and the safety of their goods. KEX has connected its network with SF Express, China’s largest logistics provider, covering 31 provinces, major cities, special administrative regions, and over 300 large-to-medium cities, as well as 1,900 county-level districts across China. This gives SF Express an exceptionally deep knowledge of the Chinese market, from primary and secondary routes to pickup and delivery points in major cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Xi’an, Chengdu, Kunming, Hangzhou, and Wuhan, as well as secondary cities and tourist hubs nationwide.

SF Express also boasts a truly comprehensive network across Asia, including Hong Kong, Macau, Taiwan, Singapore, South Korea, Malaysia, Japan, Thailand, Vietnam, Indonesia, India, Cambodia, and Mongolia,*** all of which can be seamlessly connected through KEX for smooth and speedy parcel delivery to any destination. The service features real-time tracking, world-class safety standards, and industry-leading speed as one of the Big 4 logistics players in the world. Chinese tourists can easily send parcels from KEX service points across Thailand.

Chinese tourists are highly fond of this service, as most exhibit the behavior of buying large quantities of souvenirs to bring home, in line with the cultural value of “买礼物回家” (bringing gifts home). Meanwhile, Gen Z and Millennials, who represent the primary spending power, tend to favor products that reflect their travel experiences, and Thai goods, which enjoy high trust among Chinese consumers, continue to make Thai souvenirs a consistently popular choice.**** At the same time, SF Express, KEX’s strategic partner, is the largest logistics provider in China and Asia, earning strong credibility among Chinese consumers thanks to its precise and speedy reach to virtually every corner of the country. Moreover, SF Express is China’s first private logistics company to rank on the global stage, reflecting its world-class strength in network coverage, safety, and reliability, making the parcel delivery service back to China via KEX x SF Express the most trusted option for Chinese tourists today.

Mr. Jiawei Zhang, Chief Executive Officer of KEX Express (Thailand) Public Company Limited, said: “Songkran and the travel season are when Chinese tourists shop the most. We want everyone to shop to their heart’s content without worrying about baggage weight or hauling things back home. KEX’s cross-border service allows tourists to enjoy their Thailand experience even more. This collaboration between KEX and SF Express not only elevates Thailand’s logistics standards to be on par with Japan, Korea, and Singapore, but also strengthens the Thai tourism industry through services that cater to the lifestyle of today’s Chinese tourists, who buy a lot, travel frequently, and expect premium-level service.”

Special! KEX is offering up to 30% off***** on international parcel delivery. Simply apply the code in the KEX app and SF International app or show the code to staff when sending parcels internationally at any KEX store — now through April 30, 2026.

*Ref. The Money Trends

**Ref. Thailand’s Dried Fruit Boom: Innovating for China’s Growing Market – Broadsheet Asia

***Ref. Service network

****Ref. Thansettakij and Stock Focus Magazine *****Get 30% off when sending parcels internationally at KEX stores. • Limited to 1 redemption per receipt throughout the campaign period • The delivery discount cannot be used in conjunction with fuel surcharges, import duties, or other taxes • The delivery discount cannot be combined with other promotions or discounts • The company reserves the right to disclaim liability for delays caused by natural disasters, force majeure, or uncontrollable external factors such as weather conditions, traffic congestion, or emergencies • Services and other conditions are subject to the company’s terms and conditions at https://th.kex-express.com/th/terms-and-conditions-of-carriage