29 October 2026 – KEX Express (Thailand) Public Company Limited (“KEX”), the country’s leading express delivery provider, continues to advance its Cross-Category Partnership strategy through its strategic collaboration with Caltex, one of the world’s leading fuel service station brands. KEX and Caltex have worked together continuously since 2021 to transform fuel stations into convenient service touchpoints that better meet the lifestyles of today’s consumers, while unlocking future growth opportunities for non-oil businesses.

By integrating parcel delivery services into Caltex fuel stations at strategic locations nationwide, customers can refuel, shop, take a break and send parcels all in one place, helping save time, reduce unnecessary travel and simplify everyday routines. At the same time, the collaboration helps drive customer traffic and visit frequency while creating greater long-term value from service station locations.

At the heart of the collaboration is a shift in consumer behavior, with “time” increasingly viewed as a valuable resource. This is particularly relevant for working professionals, motorists, online sellers and urban families who often have to juggle multiple responsibilities throughout the day. KEX service points at Caltex fuel stations turn routine stops for refueling or taking a break into opportunities to complete other errands at the same time. Located along customers’ existing routes, the service points are easy to access and clearly visible, supporting both urban and interprovincial journeys.

The partnership also reflects the evolving role of fuel stations, which are transforming from traditional refueling points into Lifestyle & Community Hubs that bring together food and beverage outlets, retail stores and essential services in one location. This allows consumers to make better use of their time while bringing parcel delivery services closer to local communities.

The broader fuel retail landscape further highlights the potential of this model. Industry data indicates that major operators continue to compete by expanding non-oil and lifestyle offerings to increase customer traffic, visit frequency and diversify revenue streams. As a result, revenue generated from food and beverage outlets, retail stores, rental spaces and service partnerships is playing an increasingly important role in driving differentiation and supporting sustainable business performance. Caltex currently has a network of more than 530 service stations nationwide, creating further potential to integrate KEX parcel delivery services into its locations to enhance the customer experience and support the long-term growth of its non-oil business.

Mr. Stephen Bao, Chief Marketing Officer of KEX Express (Thailand) Public Company Limited, said: “Today’s consumers are looking for more than convenience. They want services that fit seamlessly into their everyday routines and give them more time back. Our collaboration with Caltex therefore goes beyond simply adding parcel drop-off points. It connects two everyday activities, travel and parcel delivery, allowing customers to complete both in a single stop. We believe that an easily accessible network along customers’ regular routes will help encourage more frequent and repeat use, while enabling online sellers to manage their orders more efficiently. At the same time, it supports the development of a service ecosystem that evolves alongside the lifestyles of Thai consumers.”

One of the key highlights of KEX services at Caltex fuel stations is the concept of “Convenient to Shop, Convenient to Ship, All in One Place,” designed to meet the needs of consumers across different lifestyles. Customers can send parcels weighing up to 25 kilograms without having to weigh them in advance, making the shipping process more convenient and reducing preparation steps before sending.

Mr. Kal Santasawang, Vice President, Retail Business Development, Star Fuels Marketing Limited, a subsidiary of Star Petroleum Refining Public Company Limited (SPRC) and the exclusive licensee of Caltex fuels in Thailand,said, “Caltex is committed to continuously enhancing the customer experience at our service stations. Our collaboration with KEX represents another partnership under Caltex’s Smart Partnership strategy, adding greater convenience for customers through accessible parcel delivery services that fit naturally into their everyday lives. This helps transform our service stations from places to simply refuel into destinations that are ready to meet a broader range of consumer needs.”

The partnership between KEX and Caltex brings together the strengths of both brands by connecting “things people need to do” with “places they already need to visit.” This enables consumers to manage everyday errands more conveniently without changing their routes or adding unnecessary steps to their routines. Motorists benefit from greater convenience while travelling, while online sellers gain access to convenient and flexible parcel drop-off locations. At the same time, Caltex service stations can create additional opportunities for customer visits and further expand the range of services available at their locations.

Together, these benefits create shared value for consumers and both partners, while further advancing the role of service stations as One Stop Service and Lifestyle Hubs that respond to the continued growth of e-commerce, mobility and local economies across Thailand.

References

1. SPRC, “SPRC acquires Chevron’s fuels business in Thailand”

2. Globlex Securities, “Thailand Oil Retail Sector Update”

3. Krungsri Research, “Industry Outlook Summary”

4. LH Bank Business Research, “Industry Focus and Indicator Update”