KEX Supports Office of Provincial Commercial Affairs Chanthaburi in Delivering Premium Fruits from Chanthaburi Directly to Urban Consumers, Reinforcing Its Role as a Public Sector Logistics Partner at "Thailand: The Land of Tropical Fruits"
21 May 2026
20 May 2026 – KEX Express (Thailand) Public Company Limited, or “KEX” the country’s leading express delivery provider, has reaffirmed its national logistics capabilities through a collaboration with the Ministry of Commerce and Office of Provincial Commercial Affairs Chanthaburi to transport premium fruits — including durian, mangosteen, rambutan, and other seasonal varieties, as well as processed fruit products — from quality orchards in Chanthaburi Province to Bangkok, delivering them fresh directly to consumers at the “Thailand: The Land of Tropical Fruits” event at Siam Paragon and EmQuartier.
This collaboration not only reflects KEX’s role in leveraging its logistics capabilities to efficiently connect quality produce from source to consumer but also aligns with market demand trends that present clear growth opportunities for Thailand’s premium fresh fruit sector, driven by the sustained expansion of health and wellness consciousness. Market data indicates that Thailand’s health food and wellness market was valued at approximately 5.9 billion USD in 2025 and is projected to continue growing. Thai consumers are placing greater importance on food safety and quality, with 66% expressing concern over chemical residues in food and 55% concerned about additives and preservatives. Market structure is further supported by ongoing urbanization, with 53.5% of Thailand’s population residing in urban areas in 2025, alongside the growth of Thai e-commerce, valued at approximately 23.45 billion USD in 2025, which has made fresh food and premium fruit more accessible to consumers. These factors underscore the critical importance of an efficient, fast, and standardized logistics system in preserving product freshness, connecting production sources to markets, and effectively meeting the needs of today’s modern Thai consumers.
Premium Chanthaburi Fruits, Delivered to Bangkok
The Ministry of Commerce and Office of Provincial Commercial Affairs Chanthaburi selected KEX as their logistics partner for distributing fruits from Chanthaburi to consumers in Bangkok while effectively maintaining freshness throughout, a testament to the public sector’s confidence in KEX’s service standards and operational readiness.
Mr. Stephen Bao, Chief Marketing Officer of KEX Express (Thailand) Public Company Limited, stated: “KEX is grateful to the Ministry of Commerce and Office of Provincial Commercial Affairs Chanthaburi for entrusting us as a partner in supporting the government’s policy to promote quality Thai agricultural products. KEX is proud to be part of this initiative. We place great importance on helping drive business growth, particularly for farmers and orchard operators across the country, enabling them to distribute their agricultural products quickly and with quality, in line with the demands of modern consumers who prioritize speed without compromising on premium quality. This also serves as a driving force in accelerating sales and distribution on an ongoing basis, fostering sustainable long-term growth through KEX’s internationally standardized and highly efficient delivery technology and innovation.”
KEX remains committed to leveraging its nationwide logistics network to continuously support the public sector, Thai entrepreneurs, and Thai farmers, helping connect Thai products to markets efficiently while playing an active role in driving the stable and sustainable growth of Thailand’s business sector. Those interested in supporting quality fresh fruits from Thai farmers are invited to visit the “Thailand: The Land of Tropical Fruits” event at Siam Paragon and EmQuartier from 14–27 May 2026, to show their support for Thai farmers and experience truly premium fresh fruits delivered directly from source to consumer.
Source Note: Figures referenced in this release are compiled from publicly available market research reports and statistical databases on Thailand’s health food market, consumer food safety behavior, urban population, and e-commerce for 2025. Details are available in references [1]–[4].
[1] Thailand Health Food and Wellness Market Value Data, 2025
[2] Thai Consumer Behavior Survey on Food Safety and Quality