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KEX Unveils 2026 Strategy to Position Thailand as a Strategic Cross-Border Gateway Connecting SF Express’s 65-Country Network

9 Mar 2026

9 March 2026 – KEX Express (Thailand) Public Company Limited (“KEX”), the country’s leading express delivery provider is moving forward with its strategic goal to position Thailand as a key gateway for international parcel delivery in Southeast Asia. By leveraging a powerful synergy with SF Express—China’s largest integrated logistics giant and the world’s 4th largest express carrier*—KEX has secured a clear and formidable competitive advantage over other players in the Thai market.

Unmatched Speed, Precision, and Reliability

As a subsidiary of SF Express, KEX is more than just a service partner; it is a fully integrated part of a world-class logistics ecosystem. KEX gains exclusive access to cutting-edge technology, infrastructure, and over 30 years of cross-border customs expertise from SF Express—resources that remain unmatched by other providers in Thailand. This advantage ensures high stability, speed, and precision, even during peak seasons or periods of global shipping uncertainty.

Superior Infrastructure with Dedicated Fleet and Cargo Airport

SF Express was the first private Chinese company to operate its own cargo airline. Established in 2009, SF Airlines now boasts a fleet of over 90 freighters serving more than 100 global routes. Furthermore, SF Express owns Asia’s first dedicated cargo hub, the Ezhou Huahu International Airport, which opened in 2022. This robust infrastructure allows KEX to offer significantly faster deliveries and precise flight scheduling, minimizing the risk of delays common with general carriers.

Seamless Connectivity Across 65 Global Destinations

KEX’s international services span more than 65 countries across Asia, Europe, the Americas, and beyond. The entire end-to-end delivery and destination management system is operated by SF Express. This collaboration ensures a smoother cross-border process compared to providers relying on multiple third-party subcontractors, providing a transparent, traceable, and reliable experience at every step.

Accessible Global Shipping at 350+ KEX Shops Nationwide

Businesses and individual shippers can now access international shipping with ease at over 350 KEX Shop locations across Thailand. Services include customs documentation consulting, import tax calculation, and real-time tracking via the KEX application. This makes global shipping simple and accessible as domestic delivery for SMEs, online retailers, and general users.

Making Global Delivery Easy with KEX’s 2026 International Shipping Offer

To kick off 2026, KEX is offering discounts of up to 30%** on international shipments via the SF International app or at any KEX Shop until April 30, 2026. Through the KEX app, customers can easily book services, get instant price quotes, and track shipments in real-time, making global delivery as simple and seamless as domestic shipping. This initiative aims to empower Thai entrepreneurs to expand into global markets with greater cost-efficiency.

Mr. Jiawei Zhang, CEO of KEX Express (Thailand) Public Company Limited, emphasized: “KEX reaffirms our mission that every parcel is vital to our customers’ business. With SF Express’s global network and our commitment to the highest delivery standards, KEX stands by Thai entrepreneurs in this era of borderless trade. We ensure every shipment and every Thai business reaches its global destination with confidence, speed, and world-class quality.”

*Based on the 2024 annual revenue report by Frost & Sullivan.

**Discount 30% • Limited to one discount per receipt. • Discount applies to freight charge only (i.e. discount not applicable on fuel surcharges, import duties, and other taxes) • This discount cannot be applied together with other promotions.

• Actual delivery time could be affected from natural disasters, force majeure, weather conditions, traffic, or other uncontrollable factors. • Services and terms are subject to the company’s conditions

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