
KEX’s New CEO Ushers in a New Era with TechnologyStrategic Partnerships Fuel Growth
27 May 2025
27 May 2025 – KEX Express (Thailand) Public Company Limited, the country’s leading express delivery provider, is stepping confidently into a stronger and more sustainable future under the leadership of its new CEO, Mr. Jiawei Zhang. With over 20 years of experience in the regional logistics industry, Mr. Zhang is spearheading a transformation to position KEX as a truly technology-driven logistics company. His vision is to set new standards for express delivery services, while also supporting the growth of the Thai economy.
Mr. Zhang stated that amid various challenges, KEX is moving forward steadily toward long-term growth by continuously developing and adopting new strategies and ideas. The company focuses on advanced technology, employee development, and strategic business partnerships to create synergy. This not only enhances operational efficiency and business sustainability but also helps elevate Thailand’s logistics industry and supply chain to better withstand significant transformations and drives national economic growth.
Driving Transformation through Technology to Win the Hearts of Thai Consumers
In 2025, the express delivery business is projected to continue growing amid fierce competition and evolving challenges. KEX remains committed to enhancing its service quality through cutting-edge technology. The company is transforming into a Logistics Tech Company with global standards, making reliable, fast, and convenient delivery solutions accessible to everyone.
Technological advancements are being integrated into logistics processes — including real-time performance tracking and smart systems for parcel storage, sorting, and distribution.
“KEX is determined to maintain market leadership and uphold exceptional service quality. We aim to redefine the express delivery experience in Thailand by offering services that are more convenient, faster, more affordable, and more advanced — aligning with the evolving lifestyles of today’s consumers.”
Building Stronger Networks through Strategic Partnerships
Another key strategy for KEX is forming partnerships with organizations that offer complementary strengths, to broaden consumer reach and reinforce its business network. This supports the company’s core strategy of business diversification.
Most recently, KEX partnered with the Thai Chamber of Commerce and the Board of Trade of Thailand to support entrepreneurs, particularly SMEs, which play a vital role in the Thai economy, by providing access to quality parcel delivery services. Additionally, KEX signed an MOU with the Department of Agricultural Extension to support Thai farmers by offering discounted shipping rates to registered farmers. This initiative aims to reduce transportation costs and enhance the competitiveness of the agricultural sector in a tangible way.
“KEX is committed to advancing our business while contributing to the sustainable development of Thailand’s economy and society. Through collaboration with all sectors, we strive to create inclusive and lasting growth opportunities. We support small entrepreneurs and local individuals in accessing digital markets and competing effectively, helping circulate income within local communities and expanding economic opportunities to rural areas.
We also recognize the crucial role of agriculture in Thailand’s economic structure and the high growth potential of the country’s agricultural logistics system. By leveraging our expertise in parcel delivery and our extensive logistics network, we enable farmers to access markets more efficiently — improving their quality of life and fostering the long-term stability and sustainability of Thailand’s agricultural sector,” concluded Mr. Jiawei Zhang, CEO of KEX.