
KEX Ignites 2026 with Tech‑Powered Transformation, Advancing as Thailand’s Leading “Logistics Solution Provider” and Setting New Global Delivery Standards
29 Jan 2026
29 January 2026 – KEX Express (Thailand) Public Company Limited (“KEX”), the country’s leading express delivery provider kicks off the new year 2026 with the strategy of becoming a “Logistics Solution Provider.” The company is accelerating growth through advanced technology, reinforcing its role as a Logistics Tech Company capable of designing flexible delivery solutions tailored to the diverse needs of different customer segments. This approach aims to elevate the parcel delivery experience to a new level. In 2026, KEX is ready to set new standards of trust and reliability in every shipment, covering nationwide delivery through its extensive KEX network and connecting to global markets with world‑class services from SF Express, under the vision “GLOBAL CONNECTION, LOCAL DELIVERY.”
Mr. Jiawei Zhang, Chief Executive Officer of KEX Express (Thailand) Public Company Limited, stated: “The role of KEX as a Logistics Tech Company is to drive the business through innovation and intelligent technology, elevating delivery standards beyond the ordinary. At the same time, we focus on developing and tailoring services to meet the diverse needs of different customer segments—whether individuals, SMEs, or large enterprises—through a wide range of solutions. These include SAMEDAY for same‑day delivery within Bangkok and its metropolitan area, and Bulky for oversized parcels, ensuring comprehensive coverage across various contexts. In addition, we have introduced advanced technologies such as smart sorting and AI routing to maximize delivery quality in terms of speed, accuracy, and safety, making every shipment truly seamless.”
For 2026, KEX is prepared to support parcel delivery through a nationwide network of more than 15,000 service points, covering all 77 provinces and 12 major sorting centers in strategic locations. This infrastructure enables delivery coverage of 99.9% across Thailand, while also connecting shipments to 65 global destinations through the world-class global logistics network of SF Express, KEX’s parent company. SF Express is a leading integrated logistics provider in China and ranked as the fourth largest express delivery company worldwide*, ensuring that Thailand’s logistics needs are seamlessly connected to the global market.
KEX continues to enhance its services under the strategy “Delivering Trust Beyond Borders” through 3 key pillars, aimed at creating delivery solutions that can be designed and adapted to meet the diverse needs of each customer effectively
1) Synergy Power
Leveraging the global logistics capabilities of SF Express together with deep insights into the Thai market, KEX develops delivery solutions tailored to different customer contexts—from individual users and SMEs to large enterprises—while seamlessly connecting shipments from Thailand to international markets.
2) Tech-Efficiency at Scale
Driven by intelligent technologies such as Smart Sorting and advanced delivery management systems, KEX ensures faster and more accurate services. These innovations support customized solutions according to the nature and urgency of customer needs, including same‑day delivery (SAMEDAY) and large‑parcel delivery (Bulky) with maximum efficiency.
3) Omni-Channel Convenience
Integrating more than 15,000 KEX service points nationwide with digital innovations, customers can flexibly choose and adjust service formats to suit their needs—whether through physical outlets, service channels, delivery timelines, or parcel types.
“From Kerry Express to KEX, we are transforming into a truly technology‑driven logistics company,” summarized Mr. Jiawei Zhang. “We are committed to creating better, more efficient solutions that meet the diverse needs of Thai users—whether individuals, SMEs, or large enterprises—while supporting local communities and elevating Thai businesses onto the global stage. The year 2026 will mark a new standard for Thailand’s logistics industry, with services that are not one‑size‑fits‑all but tailored delivery solutions designed for each customer. Every parcel will be delivered with speed, accuracy, and safety, powered by intelligent technology that ensures perfection in every shipment. KEX is determined to continue building trust, convenience, and happiness in every delivery, seamlessly connecting Thailand to the world.”
*According to Frost & Sullivan Report, in terms of revenue in 2024